fit.

fit. is an AI-powered personal styling and wardrobe management app that transforms how people interact with the clothes they already own. The platform is built around two core pillars: Wardrobe, which learns every garment a user owns by analyzing their photos, and Aira, an AI stylist that assembles complete outfits from those garments on demand. Users simply upload photos in which their outfits are visible—mirror selfies, event photos, or everyday snapshots—and fit. automatically separates each garment, names it, identifies its colour, cut and category, and files it into a searchable digital wardrobe filtered by tops, bottoms, one-pieces, outerwear and more. Aira then responds to natural-language requests such as "build a casual work outfit" or "something for Diwali" with ready-to-wear outfit cards drawn exclusively from the user's real wardrobe, and honestly flags when a suitable piece (like matching shoes) is missing. Beyond styling, fit. offers a virtual try-on feature that lets users share a link, screenshot or photo from online retailers such as Myntra and AJIO and see how that style looks on their own photo within roughly two minutes, complete with an AI score out of ten and reasoning. The app places heavy emphasis on privacy and body positivity: original photos are deleted immediately after garment cutouts are made, people in the background are excluded, and Aira comments only on colour, cut and occasion—never on the user's body, skin, weight or age. Positioned as a free-to-start mobile experience for Android and iPhone, fit. targets fashion-conscious individuals, especially those navigating Indian and Western wardrobes, who want practical, occasion-aware outfit inspiration without the guesswork of remembering what they own.